Create comprehensive customer profiles from authorization-based customer data and seamlessly orchestrate them across every application and service in your technology stack. Administrators get granular control of all customer accounts and technology platforms from a central location, and sales representatives gain access to advanced analytics and reporting capabilities for better customer segmentation and personalization.
Core properties of the solution:
Centralize your customer data in a fully indexed, dynamic database that can capture a wide variety of structured and unstructured information and transform it into unified customer profiles
Orchestrate customer identity, profile, and account status through integrations that enable bi-directional data flows between marketing, sales, and service applications
Powerful data extraction, transformation, and loading (ETL) capabilities provide maximum flexibility for data conversion and synchronization
Manage all customer accounts and data from a central location and gain access to an audit trail of all administrative and customer initiated updates. Meanwhile, advanced error and exception handling helps with abnormal activities and behaviors
Analyze customer identity, profile, and account status data to gain a deeper understanding of your audience and more accurate segmentation with cross-platform analysis, social data insights, and flexible reporting
Questions, Suggestions, or Feedback? We look forward to it.