Cloud transformations promise faster access to innovation, especially AI and automation. However, real business value is only created when new applications are effectively adopted and used in day-to-day operations. So why does a "digital adoption gap" emerge in modern best-of-breed landscapes, leaving a gap between purchased potential and realized value? Discover how Digital Adoption closes this gap through a combination of enablement, process guidance, and measurable outcomes.
Today, cloud transformations are no longer just IT projects. They are strategic initiatives designed to secure an organization's future competitiveness. This is clearly reflected in the 2026 IT Transformation Study by Natuvion and NTT DATA Business Solutions. According to the study, 60% of respondents identified the introduction of modern technologies such as AI as the primary driver of their transformation. At the same time, the cloud is increasingly viewed as a gateway to innovation. 47.7% cited faster and easier access to technological innovations, such as AI and automation, as the main reason for expanding their use of cloud services.
However, the business value only materializes when employees use new applications efficiently, securely, and in line with business processes. There is a significant journey between going live and achieving effective adoption. This is exactly where Digital Adoption comes in. It is a systematic approach to ensuring that the capabilities of digital software are fully realized in everyday work, rather than simply being deployed.